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B2B buyers start with AI, then check its work
6+ hour, 43+ min ago (273+ words) eMarketer B2B buyers start with AI, then check its work Shoppers want EVs for the gas savings, not the planet How brands are using podcasts to discover mid-tier creators and drive conversions Social media health warning labels discourage young consumers from…...
Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved
3+ day, 18+ hour ago (65+ words) emarketer.com Log in to see the full chart Log in or register for a free account to get full, unrestricted access to this chart Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved 685 Third…...
Pharma Advertising in the New Era of FDA Enforcement
5+ day, 7+ hour ago (132+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The FDA’s crackdown on pharma advertising has accelerated, and failing to comply could be costly for drugmakers. This report examines what the spate of recent enforcement…...
Getting the most out of measurement in commerce media campaigns
2+ week, 7+ hour ago (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...
Facebook Marketing 2026
2+ week, 5+ day ago (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...
Marketers prioritizing transparency lead the shift to independent mobile partners
2+ week, 5+ day ago (288+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands…...
FDA approves breakthrough pancreatic cancer treatment
2+ week, 5+ day ago (245+ words) eMarketer Truist looks to experience-based rewards in its wealth transfer strategy Marketers prioritizing transparency lead the shift to independent mobile partners Partnerships will power Abercrombie's next phase of growth FDA approval of Rasonque brings a long-awaited advance in pancreatic cancer…...
Creator-brand tensions put authentic influencer content at risk
2+ week, 6+ day ago (236+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Creators are struggling to balance audience preferences with brand demands, according to CreatorIQ’s State of Creators study. The data suggests that creators face growing…...
US Social Network Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....
US Total Media Ad Spending Benchmarks: Q3 2026
2+ week, 6+ day ago (111+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks focus…...