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News
What brands need to know about the creator economy's 'Napster moment"
6+ day, 7+ hour ago (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...
Reddit helps advertisers test whether longer video views pay off
1+ week, 4+ day ago (179+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Reddit launched a 15-second engaged video views goal beta on Tuesday, a feature designed to help advertisers connect with Reddit users most likely to…...
Facebook Marketing 2026
2+ week, 5+ day ago (103+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Facebook remains an advertising powerhouse despite slowing usage. Commerce, video, and automated media buying are creating new opportunities, but it registers comparatively weak engagement among influencers…...
Creator-brand tensions put authentic influencer content at risk
2+ week, 6+ day ago (236+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Creators are struggling to balance audience preferences with brand demands, according to CreatorIQ’s State of Creators study. The data suggests that creators face growing…...
Meta shifts campaign control from marketers to AI
3+ week, 3+ day ago (395+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Meta is notifying advertisers of plans to shift ad placement exclusions to an automated system, taking away brands’ ability to choose which of its…...
EMARKETER-exclusive data shows wellness brands dominate YouTube Shorts engagement
3+ week, 3+ day ago (202+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Wellness brands led YouTube Shorts engagement in Q2 2026, according to our industry KPI data provided by Dash Social. The data suggests that audiences are increasingly…...
B2B Social Media and Influencer Marketing 2026
3+ week, 6+ day ago (119+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. B2B brands build credibility beyond their own messaging. As buyers increasingly rely on outside validation—and AI systems cite many of the same third-party sources—marketers need…...