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News

EMARKETER
emarketer.com > content > what-brands-need-know-about-creator-economy-s--napster-moment

What brands need to know about the creator economy's 'Napster moment"

6+ day, 5+ hour ago   (462+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns…...

EMARKETER
emarketer.com > content > performance-metrics-governance-issue--retail-media-must-elevate-how-defines-impact

Performance metrics are a governance issue. Retail media must elevate how it defines impact.

2+ week, 5+ hour ago   (488+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Retail media has become one of the most powerful growth engines in modern marketing. It sits at the intersection of media, merchandising, data, and commerce, influencing…...

EMARKETER
emarketer.com > content > getting-most-of-measurement-commerce-media-campaigns

Getting the most out of measurement in commerce media campaigns

2+ week, 5+ hour ago   (642+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...

EMARKETER
emarketer.com > content > us-retail-media-ad-spending-benchmarks-q3-2026

US Retail Media Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (90+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....

EMARKETER
emarketer.com > content > us-search-ad-spending-benchmarks-q3-2026

US Search Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (89+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Welcome to our latest edition of “Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market....

EMARKETER
emarketer.com > content > us-total-media-ad-spending-benchmarks-q3-2026

US Total Media Ad Spending Benchmarks: Q3 2026​

2+ week, 6+ day ago   (111+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Our “Ad Spending Benchmarks” provide marketers with critical data to help them benchmark their own budget allocations with the market. In the Q3 2026 edition, the benchmarks focus…...

EMARKETER
emarketer.com > content > building-trust-meeting-consumers--needs-commerce-media-campaigns

Building trust and meeting consumers' needs in commerce media campaigns

3+ week, 5+ hour ago   (405+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER analysts and industry leaders say. As the…...

EMARKETER
emarketer.com > content > ai-improves-ad-performance-marketers-still-hesitate-trust-its-advice

AI improves ad performance, but marketers still hesitate to trust its advice

3+ week, 5+ hour ago   (146+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Marketers are reluctant to hand high-stakes decisions over to AI despite their near universal adoption of AI tools, per StackAdapt’s “The AI Delegation Gap…...

EMARKETER
emarketer.com > content > ai-visibility-index-household-cleaning-product-movers-leaders

AI Visibility Index: Household and Cleaning Product Movers and Leaders

3+ week, 3+ day ago   (460+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. Seventh Generation was the clear industry front-runner, though its lead over Clorox narrowed. It ranked No. 1 overall with a 28% mention rate, down from 32% in June. Still,…...

EMARKETER
emarketer.com > content > meta-shifts-campaign-control-marketers-ai

Meta shifts campaign control from marketers to AI

3+ week, 3+ day ago   (395+ words) Browse recent toolkits and resources curated by the EMARKETER team. Explore plans and subscriptions. The news: Meta is notifying advertisers of plans to shift ad placement exclusions to an automated system, taking away brands’ ability to choose which of its…...