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EMARKETER
emarketer.com > content > building-trust-meeting-consumers--needs-commerce-media-campaigns

Building trust and meeting consumers' needs in commerce media campaigns

3+ week, 5+ hour ago   (405+ words) marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments...If you're browsing online, it could be a recipe, a product demo, or something that helps you make a decision...

EMARKETER
emarketer.com > content > whoop-opens-lab-testing-non-members-creating-new-customer-funnel

Whoop opens lab testing to non-members, creating a new customer funnel

3+ week, 6+ day ago   (134+ words) Some 19% of US consumers aged 15-80 purchased a lab test online in the past year, up from 16% a year...earlier—making it the most commonly purchased online medical service, per EMARKETER’s January 2026 survey...

EMARKETER
emarketer.com > content > citi-wants-existing-banking-customers-invest-more-with-bank

Citi wants existing banking customers to invest more with the bank

3+ week, 4+ day ago   (246+ words) The move is intended to make it easier to coordinate investment decisions, client acquisition, and the...Deposits and investments already count toward Citi’s relationship tiers, allowing customers to unlock...

EMARKETER
emarketer.com > content > getting-most-of-measurement-commerce-media-campaigns

Getting the most out of measurement in commerce media campaigns

2+ week, 5+ hour ago   (642+ words) marketers' media strategies, the conversation is shifting from whether to invest to how to make those investments...

EMARKETER
emarketer.com > content > data-drop-5-charts-on-microdramas-china

Data Drop: 5 Charts on Microdramas in China

3+ week, 3+ day ago   (110+ words) microdrama industry is maturing via improved storytelling, AI-powered production, and rising brand investment...

EMARKETER
emarketer.com > content > weight-loss-spending-becomes-budget-priority-that-consumers-may-reluctant-cut

Weight loss spending becomes a budget priority that consumers may be reluctant to cut

3+ week, 3+ day ago   (108+ words) products, shift dollars away from other discretionary purchases, and largely view that spending as an investment...

EMARKETER
emarketer.com > content > b2b-social-media-influencer-marketing-2026

B2B Social Media and Influencer Marketing 2026

3+ week, 6+ day ago   (119+ words) Key Stat: In the next 12 months, 77% of B2B marketers worldwide plan to increase paid social investment...

EMARKETER
emarketer.com > content > next-era-of-banking

The Next Era of Banking

2+ week, 5+ hour ago   (137+ words) Key Stat: Just 34.3% of mortgages, 24.9% of retirement accounts, and 23.8% of investment accounts are...

EMARKETER
emarketer.com > content > retail-ai-works-best-shoppers-feel-benefits-not-surveillance

Retail AI works best when shoppers feel the benefits, not the surveillance

4+ week, 5+ hour ago   (207+ words) That favors investments tied to measurable customer experience improvements—not novelty....

EMARKETER
emarketer.com > content > marketers-prioritizing-transparency-lead-shift-independent-mobile-partners

Marketers prioritizing transparency lead the shift to independent mobile partners

2+ week, 5+ day ago   (288+ words) A full 42.2% of respondents who increased budgets on an overperforming channel said the new investment...

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