3+ day, 19+ hour ago   (214+ words) Veteran B2B Marketing and Operations leader joins Propensity to bring the voice of the marketer into the company’s market strategy, product vision and next generation of go-to-market orchestration In her new role, Greenwalt will work across Propensity’s customers, product organization and…...

2+ week, 2+ day ago   (122+ words) Tech savant Jeremiah Owyang keynotes, ahead of pitches from leading commerce media networks SHOWCASE features an opening by leading VC Jeremiah Owyang. There’s a remarkable line-up of upfront presentations including: Andy Martino, the SNY and NY Mets reporter and host,…...

4+ day, 21+ hour ago   (288+ words) Drew Cashmore of Vantage explores how AI is accelerating retail media and exposing gaps in data, operations, measurement, and technology at MarTech Cube. As the narrative around AI in retail media increases, we risk being misguided by the real threat…...

4+ day, 20+ hour ago   (286+ words) MarTech Cube 53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of…...

4+ day, 20+ hour ago   (448+ words) MarTech Cube PulsePoint, the leading technology company transforming healthcare marketing, today announced the expansion of Audience Manager to YouTube, bringing verified, NPI-level audience activation and measurement to the world’s most-watched video platform. With this launch, PulsePoint clients can seamlessly and…...

6+ day, 17+ hour ago   (537+ words) For years, brands have optimized for search rankings, media exposure, advertising reach and social engagement. But generative AI is changing the path to purchase. Consumers are increasingly asking AI systems questions such as:What is the best smart-home brand?Which…...

6+ day, 17+ hour ago   (310+ words) MarTech Cube Recognition highlights 10Fold’s client impact, innovation and leadership in B2B technology communications - 10Fold combines deep B2B technology expertise with integrated communications, measurement and AI capabilities to help clients build market leadership and demonstrate business impact. - The agency’s proprietary MetricsMatter™ platform provides…...

6+ day, 23+ hour ago   (484+ words) Composable marketing architecture is gaining momentum as brands seek flexible, scalable, and adaptable Martech ecosystems built for constant change. The first approach is similar to what Forrester recommends: using a function-first approach to technology purchases coupled with an architectural approach…...

1+ week, 2+ day ago   (327+ words) The platform that helped social media agencies win clients now delivers verified data, AI-researched emails, and managed sending in one tool for any B2B market SMM Deal Finder, the AI platform that helped social media marketing agencies find and win new…...

1+ week, 4+ day ago   (433+ words) Emplifi analysis of more than 7,700 ad accounts finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined. Emplifi, the only Autonomous CX platform, today released findings from its Q2 2026 Social Ads Benchmark Report,…...