3+ day, 8+ hour ago   (223+ words) New weekly LinkedIn series goes beyond traditional “Top 100” lists to highlight the experience, judgment and real-world contributions of advertising and digital marketing practitioners. “There are too many good folks to recognize in a ‘Top 100’ list, so we decided to start…...

3+ day, 11+ hour ago   (252+ words) Matter’s new service transforms online reviews into a strategic asset for brands Matter, an award-winning B2B tech PR agency, supported by marketing and creative, today launched its Review Visibility Management service to address a shift in how companies across verticals earn…...

2+ week, 2+ day ago   (122+ words) Tech savant Jeremiah Owyang keynotes, ahead of pitches from leading commerce media networks SHOWCASE features an opening by leading VC Jeremiah Owyang. There’s a remarkable line-up of upfront presentations including: Andy Martino, the SNY and NY Mets reporter and host,…...

4+ day, 6+ hour ago   (561+ words) Data silos survived the digital transformation. They simply moved upstream into governance, ownership, and the way teams make decisions. Investments in MarTech have become a source of decreasing marginal utility, not due to the inefficiency of the technology itself, but…...

4+ day, 10+ hour ago   (288+ words) Drew Cashmore of Vantage explores how AI is accelerating retail media and exposing gaps in data, operations, measurement, and technology at MarTech Cube. As the narrative around AI in retail media increases, we risk being misguided by the real threat…...

4+ day, 6+ hour ago   (340+ words) Why NPI matters to brands and retailers Q: What makes NPI different from traditional market measurement? A: Traditional market measurement shows what products are selling and how categories are performing. NPI adds a layer of product intelligence that helps explain why products…...

4+ day, 9+ hour ago   (286+ words) MarTech Cube 53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of…...

4+ day, 9+ hour ago   (448+ words) MarTech Cube PulsePoint, the leading technology company transforming healthcare marketing, today announced the expansion of Audience Manager to YouTube, bringing verified, NPI-level audience activation and measurement to the world’s most-watched video platform. With this launch, PulsePoint clients can seamlessly and…...

6+ day, 6+ hour ago   (310+ words) MarTech Cube Recognition highlights 10Fold’s client impact, innovation and leadership in B2B technology communications - 10Fold combines deep B2B technology expertise with integrated communications, measurement and AI capabilities to help clients build market leadership and demonstrate business impact. - The agency’s proprietary MetricsMatter™ platform provides…...

1+ week, 4+ day ago   (361+ words) After 15 years helping brands navigate complex local markets, Locala is bringing its technology, services and innovation roadmap together around Adaptive Advertising, an agentic system connecting market intelligence, planning, activation and learning. The ambition is to become the operating layer that…...