3+ day, 22+ hour ago   (214+ words) Veteran B2B Marketing and Operations leader joins Propensity to bring the voice of the marketer into the company’s market strategy, product vision and next generation of go-to-market orchestration In her new role, Greenwalt will work across Propensity’s customers, product organization and…...

2+ week, 2+ day ago   (122+ words) Tech savant Jeremiah Owyang keynotes, ahead of pitches from leading commerce media networks SHOWCASE features an opening by leading VC Jeremiah Owyang. There’s a remarkable line-up of upfront presentations including: Andy Martino, the SNY and NY Mets reporter and host,…...

4+ day, 20+ hour ago   (561+ words) Data silos survived the digital transformation. They simply moved upstream into governance, ownership, and the way teams make decisions. Investments in MarTech have become a source of decreasing marginal utility, not due to the inefficiency of the technology itself, but…...

4+ day, 20+ hour ago   (267+ words) AI Sales Coach joins conversational AI lead response and AI-powered lead scoring on the Solera AI Engine, turning one connected customer record into continuously improving intelligence for dealerships Turning Performance Data into Better Sales Performance What AI Sales Coach Does…...

4+ day, 20+ hour ago   (340+ words) Why NPI matters to brands and retailers Q: What makes NPI different from traditional market measurement? A: Traditional market measurement shows what products are selling and how categories are performing. NPI adds a layer of product intelligence that helps explain why products…...

4+ day, 23+ hour ago   (448+ words) MarTech Cube PulsePoint, the leading technology company transforming healthcare marketing, today announced the expansion of Audience Manager to YouTube, bringing verified, NPI-level audience activation and measurement to the world’s most-watched video platform. With this launch, PulsePoint clients can seamlessly and…...

1+ week, 3+ hour ago   (484+ words) Composable marketing architecture is gaining momentum as brands seek flexible, scalable, and adaptable Martech ecosystems built for constant change. The first approach is similar to what Forrester recommends: using a function-first approach to technology purchases coupled with an architectural approach…...

1+ week, 3+ day ago   (542+ words) New solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic and sales conversion NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE:…...

1+ week, 4+ day ago   (731+ words) AfterShip Intelligence Automates Exception Handling and Returns, Already Driving Measurable Results at Dr. Squatch and Naked Wardrobe AfterShip, the post-purchase platform powering branded customer experiences for 20,000+ brands globally, today launched AfterShip Intelligence, bringing agentic automation and predictive intelligence to post-purchase…...

1+ week, 4+ day ago   (202+ words) Early MCP integration brings conversational AI and connected campaign intelligence to Meta advertising workflows Innovid, the leading omnichannel advertising platform, today announced its integration with Meta ads MCP (Model Context Protocol), bringing secure, conversational workflows to Meta advertisers through NIVO,…...