3+ day, 3+ hour ago   (252+ words) Matter’s new service transforms online reviews into a strategic asset for brands Matter, an award-winning B2B tech PR agency, supported by marketing and creative, today launched its Review Visibility Management service to address a shift in how companies across verticals earn…...

3+ day, 23+ hour ago   (267+ words) AI Sales Coach joins conversational AI lead response and AI-powered lead scoring on the Solera AI Engine, turning one connected customer record into continuously improving intelligence for dealerships Turning Performance Data into Better Sales Performance What AI Sales Coach Does…...

4+ day, 3+ hour ago   (288+ words) Drew Cashmore of Vantage explores how AI is accelerating retail media and exposing gaps in data, operations, measurement, and technology at MarTech Cube. As the narrative around AI in retail media increases, we risk being misguided by the real threat…...

3+ day, 23+ hour ago   (340+ words) Why NPI matters to brands and retailers Q: What makes NPI different from traditional market measurement? A: Traditional market measurement shows what products are selling and how categories are performing. NPI adds a layer of product intelligence that helps explain why products…...

4+ day, 2+ hour ago   (552+ words) Confused.com, HUMAN Security Partner to Protect Digital Journeys MarTech Cube New integration provides enhanced visibility into automated and agentic activity, safeguarding customer interactions on the UK’s leading financial services comparison platform HUMAN Security, Inc., the trust layer for digital…...

4+ day, 2+ hour ago   (286+ words) MarTech Cube 53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of…...

5+ day, 23+ hour ago   (537+ words) For years, brands have optimized for search rankings, media exposure, advertising reach and social engagement. But generative AI is changing the path to purchase. Consumers are increasingly asking AI systems questions such as:What is the best smart-home brand?Which…...

6+ day, 5+ hour ago   (484+ words) Composable marketing architecture is gaining momentum as brands seek flexible, scalable, and adaptable Martech ecosystems built for constant change. The first approach is similar to what Forrester recommends: using a function-first approach to technology purchases coupled with an architectural approach…...

1+ week, 2+ day ago   (542+ words) New solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic and sales conversion NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced further advancements in its Agentic Commerce Measurement strategy through a collaboration with Similarweb (NYSE:…...

1+ week, 1+ day ago   (327+ words) The platform that helped social media agencies win clients now delivers verified data, AI-researched emails, and managed sending in one tool for any B2B market SMM Deal Finder, the AI platform that helped social media marketing agencies find and win new…...