3+ week, 4+ day ago   (357+ words) New research from Radius Insights and ONE Strategy Studio identifies ten shifts reshaping brand loyalty and a framework for winning the 're-decision economy' Radius Insights and ONE Strategy Studio today announced the release of The New Gen Z Loyalty Economy,…...

3+ week, 3+ day ago   (1414+ words) Intent data is evolving beyond signal volume as B2B MarTech shifts toward contextual intelligence, governed inference, and measurable revenue impact. In the era of common IT mispronouncements, the demand-generation dashboard ranks high. It contains a lot of numbers. MQLs. Downloads. CTRs....

6+ day, 5+ hour ago   (484+ words) Composable marketing architecture is gaining momentum as brands seek flexible, scalable, and adaptable Martech ecosystems built for constant change. The first approach is similar to what Forrester recommends: using a function-first approach to technology purchases coupled with an architectural approach…...

5+ day, 22+ hour ago   (537+ words) For years, brands have optimized for search rankings, media exposure, advertising reach and social engagement. But generative AI is changing the path to purchase. Consumers are increasingly asking AI systems questions such as:What is the best smart-home brand?Which…...

3+ week, 1+ day ago   (198+ words) Study of more than 4,000 B2B sales pursuits finds sellers who default to one approach win less often and give up more margin than those who adapt strategy deal by deal Corporate Visions, the leading provider of evidence-based sales training, messaging, and…...

2+ week, 5+ day ago   (608+ words) MarTech Cube The AI business-building platform earns a Gold, two Silver, and a Bronze Stevie® in the International Business Awards®, plus an AI Breakthrough Award for compliance innovation Tailor Brands, the AI-powered business-builder platform, today announced it has been recognized…...

2+ week, 3+ day ago   (426+ words) 95% of B2B leaders say their marketing approach must significantly evolve to further align teams, strategies, systems and measurement Nearly all B2B leaders (98%) say their organization clearly understands what modern, mature B2B marketing looks like. Yet, 95% still say their current marketing approach needs significant…...

4+ day, 1+ hour ago   (286+ words) MarTech Cube 53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of…...

3+ week, 5+ day ago   (526+ words) Strategic partnership empowers BCN, its Technology Advisors, and enterprise customers with faster access to global connectivity and technology solutions through Connectbase's Connected World As businesses expand across markets and increasingly depend on digital infrastructure to compete, they expect more than…...

1+ week, 3+ day ago   (433+ words) Emplifi analysis of more than 7,700 ad accounts finds ecommerce advertisers increased paid social investment sharply in Q2, while click-through rates rose and cost per click declined. Emplifi, the only Autonomous CX platform, today released findings from its Q2 2026 Social Ads Benchmark Report,…...