2+ day, 23+ hour ago   (223+ words) New weekly LinkedIn series goes beyond traditional “Top 100” lists to highlight the experience, judgment and real-world contributions of advertising and digital marketing practitioners. “There are too many good folks to recognize in a ‘Top 100’ list, so we decided to start…...

3+ day, 15+ min ago   (214+ words) Veteran B2B Marketing and Operations leader joins Propensity to bring the voice of the marketer into the company’s market strategy, product vision and next generation of go-to-market orchestration In her new role, Greenwalt will work across Propensity’s customers, product organization and…...

3+ day, 2+ hour ago   (252+ words) Matter’s new service transforms online reviews into a strategic asset for brands Matter, an award-winning B2B tech PR agency, supported by marketing and creative, today launched its Review Visibility Management service to address a shift in how companies across verticals earn…...

2+ week, 2+ day ago   (122+ words) Tech savant Jeremiah Owyang keynotes, ahead of pitches from leading commerce media networks SHOWCASE features an opening by leading VC Jeremiah Owyang. There’s a remarkable line-up of upfront presentations including: Andy Martino, the SNY and NY Mets reporter and host,…...

3+ day, 22+ hour ago   (561+ words) Data silos survived the digital transformation. They simply moved upstream into governance, ownership, and the way teams make decisions. Investments in MarTech have become a source of decreasing marginal utility, not due to the inefficiency of the technology itself, but…...

3+ day, 21+ hour ago   (267+ words) AI Sales Coach joins conversational AI lead response and AI-powered lead scoring on the Solera AI Engine, turning one connected customer record into continuously improving intelligence for dealerships Turning Performance Data into Better Sales Performance What AI Sales Coach Does…...

4+ day, 1+ hour ago   (288+ words) Drew Cashmore of Vantage explores how AI is accelerating retail media and exposing gaps in data, operations, measurement, and technology at MarTech Cube. As the narrative around AI in retail media increases, we risk being misguided by the real threat…...

3+ day, 21+ hour ago   (340+ words) Why NPI matters to brands and retailers Q: What makes NPI different from traditional market measurement? A: Traditional market measurement shows what products are selling and how categories are performing. NPI adds a layer of product intelligence that helps explain why products…...

4+ day, 37+ min ago   (552+ words) Confused.com, HUMAN Security Partner to Protect Digital Journeys MarTech Cube New integration provides enhanced visibility into automated and agentic activity, safeguarding customer interactions on the UK’s leading financial services comparison platform HUMAN Security, Inc., the trust layer for digital…...

4+ day, 52+ min ago   (286+ words) MarTech Cube 53% of consumers are less likely to purchase from brands they know use AI in social media content. Consumers are increasingly encountering AI on social media, but familiarity does not equal widespread trust. Research from Clutch finds that 86% of…...