News
Thar's Gold In Them Thar LLMs, Just Not For Advertising
1+ day, 1+ hour ago (467+ words) WPP Media's just-released mid-year forecast update likens the hyper-acceleration of AI as a "gold rush" financed by the ad industry -- principally the new category of generative search advertising -- which is expected to reach $5. 6 billion this year, $32 billion by 2028 and $100 billion…...
Paramount-WBD, Fox-Roku? No Worries For Netflix
8+ hour, 11+ min ago (305+ words) Amid streaming/legacy TV maturity and consolidation, Netflix is forging ahead -- on its own trajectory, especially when it comes to scripted entertainment. "Our volume is not slowing down," Jinny Howe, head of U. S. and Canada scripted series for Netflix, said at…...
Early World Cup Viewing Grows Sharply To 6. 7 M
15+ hour, 23+ min ago (211+ words) The FIFA World Cup averaged 6. 7 million Nielsen-measured viewers on the English-language platforms Fox Television Network, Tubi, and FS1 -- three times the viewing total for the first two days of the FIFA World Cup 2022 (in Qatar). In 2022, the matches pulled in 2. 6 million…...
NHL Sponsorship Sees Fast Growth, Up 10% To $1. 7 B
8+ hour, 10+ min ago (264+ words) Amid the sharp rise in interest in all things sports advertising-related, the NHL has seen fastest growth in terms of sponsorship. The hockey league is up 10% year-over-year and 26% over a two-year period to $1. 7 billion, according to Sponsor United. Teams showing…...
Knicks Fever Epidemic Strikes NYC, Fans Urged To Take Thursday Off 06/17/2026
7+ hour, 52+ min ago (310+ words) Media Post Become a free Media Post member now to read this article Log in if you are already a member Knicks Fever Epidemic Strikes NYC, Fans Urged To Take Thursday Off - by Richard Whitman, Columnist, 13 minutes ago For those…...
Hershey's Been Waiting for This: Captain America Just Passed Ronaldo
15+ hour, 51+ min ago (342+ words) It's not every brand that can claim "Hometown Hero" rights on Christian Pulisic, the soccer star widely known as Captain America. But before Pulisic grew into one of the most recognizable players in the world -- and a star on the…...
Campside Email: A New Tool For Reaching Out To Guests
1+ day, 1+ hour ago (353+ words) The outdoor camping season is upon us, so this is as good a time as any to mention a new email program'one focused on reaching campers." Camp Life, a provider of campground management software, is offering a new email marketing…...
Pritzker Signs Bill That Imposes A Tax On Social Media Firms
17+ hour, 55+ min ago (152+ words) Illinois Governor JB Pritzker has signed a $55. 9 billion budget that includes a tax on social media companies, ABC News reports. Those firms face a progressive tax. Those with 100, 000 to 499, 999 users will pay 10 cents per month for each user. Companies with…...
'Inch By Inch': Nestle's Compleat Celebrates Small Steps In Pediatric Tube-Feeding
1+ day, 33+ min ago (199+ words) Other brands may tout milestones, but Nestl" Health Science's Compleat is content with achieving "inchstones." The 55-year-old line of nutrition formulas for feeding tubes has just launched "Project Inchstone," a platform designed by Klick Health to reach caregivers of tube-fed…...
Lauder Calls MAC's Sephora Debut A Makeup 'Game Changer"
1+ day, 32+ min ago (424+ words) As Est'e Lauder continues its multiyear effort to stabilize weaker makeup performance, the company is placing unusual emphasis on MAC Cosmetics" long-awaited entry into Sephora U. S. , with executives calling the move a "big game changer" for the brand. The rollout starts…...