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News
From Channel-Centric to Business-Centric: The Strategy-First Agency
5+ day, 12+ hour ago (1199+ words) Dwyer also notes that technical capability still matters, but being brilliant at operating a platform isn’t enough anymore. What becomes more valuable is judgment—understanding the client’s business, seeing the bigger picture, and identifying which lever matters most. Rohan Dwyer,…...
LIONS CMO Accelerator comes to five cities beyond Cannes Lions
5+ day, 16+ hour ago (243+ words) 8 September 2026 – LIONS is bringing its established CMO Accelerator programme to five cities beyond Cannes Lions, making the leadership experience more accessible year-round through a series of CMO Accelerator City Editions. Los Angeles will host the first 2026 City Edition on 23-24 September....
Dare Iced Coffee Launches ´Done it with Dare´ Platform to Tackle Australia´s Procrastination Crisis, Via Thinkerbell
5+ day, 18+ hour ago (350+ words) Roastbrief US Dare Iced Coffee has officially unveiled its brand-new platform, âDone It With Dareâ, tackling a uniquely Australian habit: spending more time talking about being time-poor than actually getting things done Positioned as a caffeine kick when you…...
Seeing the Film Before It Exists: The Animator’s Approach to Directing
6+ day, 18+ hour ago (1360+ words) Carelli also reflects on the balance between practical and digital. He tries to make things as real as possible and save VFX and post-production for the things that can truly make a difference. The ideal line between practical and digital…...
Beyond Keyword-Matching: Music as Intentional Storytelling
6+ day, 18+ hour ago (214+ words) September, 2026.- Swell Sound is an audio post service—you hire them, they create a killer mix, they hand it over. Topshelf is a different animal: a catalog and a licensing relationship. Elad Marish, Founder & ECD of Swell Sound, explains that…...
Radiators, Not Fridges: The Independent Agency Advantage
1+ week, 4+ day ago (686+ words) Perkins also reflects on the independent agency advantage. Big, networked agencies sell comfort and reassurance, but that can breed complacency. Being a smaller independent gives them agility. They may be smaller in headcount, but the team comes with varied backgrounds…...
With #BetterServiceThanSorry, Racold puts care before complaints
1+ week, 4+ day ago (416+ words) Roastbrief US...
Code and Theory Strengthens Digital Transformation Leadership with Former Accenture and Meta Execs
1+ week, 5+ day ago (499+ words) Roastbrief US...
Transparency as a Business Strategy: Building a Challenger in a Monopolistic Market
1+ week, 5+ day ago (967+ words) Roastbrief US...
Thread launches across Australia and New Zealand turning activity into intelligence for marketers
1+ week, 5+ day ago (449+ words) Sydney – 1 September 2026: Marketing technology company Thread has today launched across Australia and New Zealand, giving marketing teams a single place to record, understand and learn from their entire marketing activity. Making sense of marketing is increasingly difficult with activity running…...