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News
Is it Chicken or Cheetos? Inside KFC Canada’s Latest Flamin’ Hot Collaboration
4+ day, 19+ hour ago (191+ words) Today, KFC Canada launched its latest KFC x Cheetos Flamin’ Hot menu, brought to life by KFC and Courage through a campaign inspired by one of Cheetos’ fans most recognizable habits: searching for unexpected shapes in their Cheetos. As it…...
Thomas’® and Cecily Strong Challenge America to Savor Breakfast and “Join the Morning People”
1+ week, 4+ day ago (477+ words) Thomas’® and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People" Roastbrief US...
Eluvio Tapped for Cricket TV: New Direct-to-Consumer Streaming Service for Live and Archive Coverage to Fans Across the Globe
1+ week, 5+ day ago (546+ words) Roastbrief US...
Daps and No Sushi Bring Big Dip Energy to KFC x IShowSpeed’s “Hot Ranch”
2+ week, 5+ day ago (812+ words) Starring IShowSpeed, the film turns a simple misunderstanding into a cinematic ranch-world misdirect, as Speed hears “Hot Ranch” on a bad phone line and commits completely to the idea before discovering the real brief: KFC’s Hot Ranch dipping sauce. The…...
The Feeling Behind the Food: Marketing That Goes Beyond Ingredients
3+ week, 13+ hour ago (932+ words) In this interview, Hogan and Rebecca Armstrong, Design Director at Pavone Group, discuss the most common mistake brands in this category make: a reluctance to evolve and reinvent to fit customers’ needs. Even if the occasion or target audience does…...
KFC Canada is Owning Thirst Traps This Summer With New Kwench Traps
3+ week, 4+ day ago (193+ words) As KFC globally launches its drink menu, Kwench, KFC Canada has entrusted Courage with its Canadian market rollout. Stepping away from traditional marketing approaches that focus on cost, value, flavours and product benefits, Courage led the campaign by tapping into…...