News
PR Pundit Havas Red launches fourth edition of Alchemy
12+ hour, 27+ min ago (164+ words) PR Pundit Havas Red has announced the fourth edition of Alchemy, its PR case study challenge for communication professionals. The initiative is supported by Comms News and Reputation Today. The challenge is open to PR practitioners aged 30 or below who…...
MY FM launches "Time Travel Playlist" spanning five decades of music
9+ hour, 33+ min ago (115+ words) MY FM has launched "Time Travel Playlist, a special programming format featuring music from the 1970s to the early 2000s. The initiative brings together songs across multiple decades, including Bollywood classics from the 70s and 80s, 90s indie-pop tracks and music from the early 2000s. According…...
Britannia Marie Gold maps India's tea habits on TOI front page
10+ hour, 35+ min ago (270+ words) afaqs! Britannia Marie Gold maps India's tea habits on TOI front page The print ad places the biscuit at the centre of an India map, surrounded by regional tea varieties under the line, 'Different teas. One national ritual.' Britannia Marie…...
MYFITNESS teams up with Nata'a Stankovi" for protein breakfast campaign
13+ hour, 26+ min ago (147+ words) MYFITNESS, a brand from BRND. ME, has launched a new digital campaign featuring Nata'a Stankovi" to spotlight protein-focused breakfast routines built around taste, convenience and everyday consumption. The campaign features My Fitness Chocolate Crunchy Peanut Butter alongside Pro. Fitness High…...
WPL becomes brands" next big cricket play beyond the IPL: Hurun report
19+ hour, 34+ min ago (1043+ words) For years, India's sports economy largely revolved around one property: the IPL. But a new report by Hurun India suggests that advertisers, investors, and conglomerates are increasingly broadening their bets across multiple leagues, with the Women's Premier League (WPL) emerging…...
Tennis as a lifestyle play; why is Kia India betting on TPL?
19+ hour, 14+ min ago (697+ words) Tennis in India has always been premium and peripheral. Kia India is betting that is changing. On May 19, 2026, the carmaker announced a three-year exclusive sponsorship of the Tennis Premier League (TPL), its first significant domestic sports in India 25 years after…...
Goa Fest '26: Big wins for WPP Media, Essence Mediacom, Coca-Cola at ABBY Awards on day one
19+ hour, 24+ min ago (389+ words) The first day of the ABBY Media Awards at Goafest 2026 saw agencies, advertisers and publishers compete across specialist categories, with WPP Media, Essence Mediacom, The Coca-cola Company, and Jagran Prakashan emerging as the top winners of the night. In the…...
Meta expands brand safety controls for ads on Threads
2+ day, 9+ hour ago (202+ words) Meta has introduced third-party content block lists for ads on Threads, expanding brand safety and suitability controls available to advertisers on the platform. The feature, already available across Facebook and Instagram Feed and Reels, is now being extended to Threads…...
The Sir Attenborough blueprint: How storytelling became conservation's most powerful tool
2+ day, 19+ hour ago (838+ words) As Sir David Attenborough turned 100 this month, his body of work offers a rare, longitudinal view of our planet. Few storytellers have witnessed such a sweeping arc of environmental change and translated it into narratives that resonate across generations. Sir…...
Prada buys Versace in a $1. 375 billion deal
5+ mon, 2+ week ago (9+ words) The purchase places Versace alongside Prada and Miu Miu....