News
Fresh From IDDBA 2026
1+ hour, 54+ min ago (40+ words) Commercial Baking Fresh From IDDBA 2026 Maddie Lambert, associate editor of Commercial Baking, walks the trade show floor at IDDBA 2026, held June 7-9 in Orlando, FL, and shares her main takeaways from the event....
Telling a brand's "authenticity story'
4+ hour, 3+ min ago (257+ words) ORLANDO, FL " A craving for authenticity is overtaking how consumers shop today. Simple marketing tactics are still effective, but they don't delve into the "why' behind a brand. While today's shoppers often need speed and convenience, ironically, they have time…...
CBA prioritizes transparency, consumer understanding
22+ hour, 53+ min ago (159+ words) ARLINGTON, VA " CPG brands have been putting in the work to meet consumer demand for transparency and consistency as shoppers navigate an evolved bakery aisle. In support of the industry's commitments, Consumer Brands Association (CBA) launched its second annual National…...
Missouri presses pause on SNAP restrictions
22+ hour, 36+ min ago (477+ words) Mari Rydings is a versatile content creator, editor and marketer with experience developing dynamic, results-driven materials for B2 B and B2 C audiences. As the editorial director for Avant Food Media, she leads the day-to-day editorial operations for the company's print and…...
Rethinking the Future of Fresh Bakery | Tech Talk with Harpak-Ulma Packaging
1+ day, 3+ hour ago (65+ words) Commercial Baking Rethinking the Future of Fresh Bakery | Tech Talk with Harpak-Ulma Packaging In this Tech Talk, sponsored by Harpak-Ulma Packaging, Josh Becker, bakery and confection product manager, sheds light on the benefits of tray sealing for a wide range…...
Classic snack cake catches mocha-flavored wave
1+ day, 3+ hour ago (218+ words) COLLEGEDALE, TN " For the first time, Little Debbie is adding a new flavor to its signature Swiss Roll line. The Mc Kee Foods brand, which introduced Swiss Rolls to its snack cake portfolio in the early "60s, is testing the waters…...
Must-know info on BEMA 2026 programming
1+ day, 20+ hour ago (248+ words) Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring…...
Expansion and innovation incoming for Paris Baguette
1+ day, 22+ hour ago (539+ words) Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring…...
Bakery's role in making indulgence healthy
2+ day, 20+ hour ago (338+ words) ORLANDO, FL " "Where are shoppers headed next?" This is a question that plagues most commercial bakers as they revolve R&D around weight loss medications, demands for nutrition and sustainability considerations. In her presentation, "How Health and Wellness is Changing…...
Trial by water: Baking sous vide style
2+ day, 20+ hour ago (667+ words) KANSAS CITY, MO " European styles and techniques always make their way to the States at one point or another, with one country in particular bearing a heavy influence over the baking world: France. From laminated croissants to choux pastries, American…...