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News
Can events go green?
5+ hour, 33+ min ago (434+ words) The author is the Founder & Director of creative hotshop K-Factor Communications Pvt. Ltd., India. To reach out to the author you can write to [email protected] When every brand reacts to the same moment, who is actually being creative? A insight…...
Customer centricity wins the customer, but culture is what makes the customer stay
2+ day, 21+ hour ago (1370+ words) That sentence stayed with me. We often assume that brands are built through advertising campaigns, new products, technology and strong financial results. All of these matter. But they do not fully explain why some organizations earn a place in people's…...
Cannes Lions Creativity Report: 4 trends redefining how brands turn creativity into growth
3+ day, 4+ hour ago (616+ words) This year's winners showed that the best way to connect with people is to provide a true value exchange, rather than find crafty ways to interrupt their experiences. Creative Strategy Juror Emeka Obia, Regional Head of Strategy at Publicis West…...