News
Irn Bru tops ranking of UK's "favourite' World Cup themed ads
7+ hour, 57+ min ago (229+ words) Irn Bru's football anthem scores 5. 9 stars based on long-term brand building potential, according to System1, while Adidas beats Nike in the ranking. The sportwear giants have made big swings for the tournament, but which is out in front in the battle…...
AO on using trust as a "growth engine
11+ hour, 4+ min ago (1277+ words) AO recently became the first retailer globally to pass 1 million Trustpilot reviews with a 4. 9/5 rating, which the brand's customer director says helps drive differentiation, loyalty and growth in a highly competitive market. Many brands talk about the importance of customer…...
Sainsbury's and Pizza Express join Festival of Marketing line up
1+ day, 8+ hour ago (690+ words) Lloyds CMO Suresh Balaji, Bupa Global marketing lead Pardeep Duggal and award-winning columnist Helen Edwards are also set to take the stage. Sainsbury's CMO Mark Given and Pizza Express CEO Paula Mac Kenzie are among the first batch of speakers…...
Design a V&A for now: How the museums East London base is reaching untapped audiences
1+ day, 9+ hour ago (1654+ words) With an aim to change perceptions and grow its audience, V&A is subverting the traditional museum model with its new East London base. V&A East is on a mission to reach untapped audiences and give the team a…...
A weird B2 B brand is easier to remember than a boring one
2+ day, 10+ hour ago (1044+ words) Playing on the unexpected in your marketing can be just as valuable as making your target audience laugh. My father-in-law has one joke. When he reluctantly hosts a large family gathering, he briefly waits until the majority have arrived and…...
Can Nike and Adidas both win the World Cup?
2+ day, 8+ hour ago (252+ words) The sportwear giants have made big swings for the tournament, but which is out in front in the battle to own the World Cup? A World Cup always brings rivalries to the fore. Argentina versus Brazil. Spain versus Italy. England…...
If you can't manage the marketing budget, you can't lead the business
3+ day, 9+ hour ago (178+ words) Measuring the effectiveness of marketing isn't easy, but with more than two-fifths of marketers suggesting it is their biggest skills gap, we have a major problem. As we announce the extended entry deadline for the 2026 Marketing Week Awards is 3 June,…...
Just 5% of marketers expect AI to create new roles or opportunities
3+ day, 8+ hour ago (202+ words) Almost half of senior marketers admit to operating AI without a strategy for developing their teams" AI skills, according to new research from CIM. " Skills gaps in AI, data and analytics are concerning senior leaders already juggling the impact of artificial…...
GEO, creator content, brand values: 5 interesting stats to start your week
3+ day, 10+ hour ago (919+ words) We arm you with all the stats you need to tackle the week ahead. A small minority (12. 5%) of British consumers feel optimistic about the future of the UK, according to the latest edition of WPP Media's Reality Check. The findings…...
Priming and proving: How brands like Motorway are rethinking the funnel for AI
5+ day, 15+ hour ago (1348+ words) As AI search evolves buying behaviour, brands like Motorway are adopting a new go-to-market model that "primes" human audiences by building familiarity and relevance, and "proves" value to machines. AI search is changing how marketers approach their go-to-market strategy. For…...