News
Brands Get Cheeky For April Fool's Day
11+ hour, 57+ min ago (705+ words) April Fool's Day stunts are back with a vengeance this year, with the majority focusing on fake (but funny!) products." Perhaps the cutest of the bunch is pet-related. Whisker, maker of the Litter-Robot,"is launching"Cataire: a tongue-in-cheek "luxury fashion…...
February Olympics, Super Bowl Boost Peacock Sign-Ups To 5.2M
5+ hour, 51+ min ago (189+ words) Peacock made major gains in gross streaming sign-ups in February -- with a massive 5.2 million (free trial and paid consumers), according to Antenna. Much of this was driven by its 17-day coverage of the Milan-Cortina Olympics and the NFL Super Bowl....
Two Tango Collaborative Highlights Virginia Farm Bureau's Clients
9+ hour, 14+ min ago (228+ words) The Virginia Farm Bureau cares about its clients And to bring that point home, the insurance provider has launched a new campaign " its first in a decade. Rather than focus on price differentials or blanket coverage, ad agency Two Tango…...
Creators Are The New Broadcasters, But The Industry Isn't Ready For Them
9+ hour, 8+ min ago (322+ words) The creator economy is genuinely massive. The Interactive Advertising Bureau recently projected it as a $44 billion advertising-driven business in the U.S., just a smidge below television, which has been around for a very, very long time. On paper, this is all…...
The Ben & Jerry's Of Tomato Sauce Brands
23+ hour, 1+ min ago (471+ words) The first time I experienced a super-premium packaged food brand was as a teenager growing up in the Bronx in the 1970s, when a friend asked me if I wanted to get some "H'agen-Dazs." As exotic as the name sounded, it…...
Harmelin's Meder Weighs In On Principal Media, Rebates Too
11+ hour, 24+ min ago (201+ words) In an "open letter" to advertisers published this morning, Harmelin Media President Mary Meder becomes the latest agency executive to weigh in on the controversies surrounding principal media-buying and agencies pocketing rebates from the media that might otherwise be intended…...
Programmatic Ad Tech Overlooks Differences In Media Quality
21+ hour, 14+ min ago (252+ words) The advertising industry's fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the'Coalition for Innovative Media Measurement (CIMM),'AdExchanger reports.Quality has been a…...
Bottled Balloon Dogs: Evian Toasts To 200 Years With Jeff Koons Collab
1+ day, 2+ hour ago (352+ words) Bottled Balloon Dogs: Evian Toasts To 200 Years With Jeff Koons Collab 04/01/2026MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Bottled Balloon Dogs: Evian Toasts To 200 Years With Jeff Koons Collab…...
Boogie Down: KFC Colonel Dances Away Price Skepticism
1+ day, 3+ hour ago (244+ words) KFC's" campaign for its new Box Feasts features the Colonel showing off some fancy footwork. This week the brand rolls out its latest meal deal: Value Feasts, which are a new lineup of entrees with sides and drinks designed as…...
Hardee's Offers 'Second Breakfast Insurance' To Fix Sad Morning Meals
1+ day, 2+ hour ago (173+ words) Hardee's latest promotion is helping pay back customers whose breakfasts from other QSRs may be lacking. This week Hardee's rolled out its new Frisco Breakfast Burger, made up of a USA Angus beef patty with cherrywood smoked bacon, egg, American…...