News
You Tube Leads Netflix In Global Daily Viewing
2+ hour, 25+ min ago (169+ words) You Tube has overtaken Netflix in worldwide daily viewing time -- now totaling over 1 hour and 30 minutes, according to Digital i, a global media measurement and analytics company. Research from average daily viewing time across nearly 20 international markets -- including the U. S. -- shows…...
After Years On The Demand-Side, Donnie Williams Wants To Fix Your Pipes
3+ hour, 25+ min ago (212+ words) It's been a while since I chatted with long-time media maven and former Horizon Media Chief Digital Officer Donnie Williams, so I was pleased when he reached about about his next new gig: Chief Strategy Officer of Media Consulting Group....
Amazon Business Celebrates Procurement Heroes In New Campaign
4+ hour, 9+ min ago (358+ words) Amazon Business is launching what it calls its first mid-funnel marketing campaign aimed at a target audience that the agency community has become very familiar with over the past decade or more: procurement professionals. The client worked with Stagwell's Code…...
'60 Minutes': Top News Show, Makes Money - But That Isn't Enough
5+ hour, 37+ min ago (474+ words) 60 Minutes" has been a rare show on television -- a highly rated weekly news series and one that, according to reports, was also profitable. So why change top executives at CBS News -- including its executive producers -- and oust on-air correspondents of…...
Chicago Gets Permission To Impose A Digital Ad Tax
8+ hour, 50+ min ago (190+ words) The Illinois General Assembly has authorized the Chicago City Council to impose a digital advertising tax within the city, WTTW reports. The measure was included in a $56 billion budget bill. Mayor Brandon Johnson had called for this action to help…...
Wholesome TV Twosome's New Show Has F-Word Title
17+ hour, 55+ min ago (339+ words) A pair of wholesome, high-rated TV co-hosts are coming out with a show whose F-word title flies in the face of their G-rated image and reputation. Or should I say "living heck? Probably not, because that would constitute bad writing....
More Late-Night Ad Dollars? What Remains For Kimmel, Fallon
21+ hour, 36+ min ago (364+ words) Now with "Colbert" gone, what is left for late-night television -- from an advertising perspective? Possibly a bit more. Mark Marshall, chairman of advertising partnerships at NBCUniversal, says there is still'strong demand from advertisers for late-night talk content. All the attention…...
No Soccer, Football: Pepsi Leverages Browsers To Set Sport's Name Straight
1+ day, 55+ min ago (148+ words) As part of its namesake "Pepsi Football Nation" sports marketing push, the brand is offering fans new'Chrome'and'Firefox'browser extensions that automatically change the word "football" to "soccer" on web pages they are browsing on. Steven Hind, CMO Pepsi Co Beverages, commented:…...
Versant Media Partners With Gamma Time To Create New Shows 06/03/2026
17+ hour, 55+ min ago (78+ words) Media Post Become a free Media Post member now to read this article Log in if you are already a member Versant Media Partners With Gamma Time To Create New Shows - Scott Pelley Fired From '60 Minutes' After Argument With Bilton…...
FDA Says Nay: Agency Critiques Emails Sent By Pharma Company
22+ hour, 52+ min ago (404+ words) The Food and Drug Administration (FDA) has warned pharmaceutical company QOL Medical that marketing emails it sent for its Sucraid product are false or misleading." A letter sent by the FDA to the firm cites "claims and presentation" that might…...