5+ hour, 31+ min ago   (775+ words) Our industry loves to have an opinion on everything under the sun, but lately, we’ve landed on a rare consensus around AI: it’s only as good as what you feed it. While that's true, stopping at data misses the bigger…...

3+ hour, 20+ min ago   (393+ words) AI has lowered the cost of faking a click, an install, or a conversion and invalid traffic has become more sophisticated and more difficult to separate from the real thing. Despite feeling confident in fraud detection, marketers participating in a…...

7+ hour, 37+ min ago   (145+ words) Consumer brands like Tiffany (blue), UPS (brown) and T-Mobile (magenta) have long had their own trademarked colors identifying their brands, but in an ad-tech industry first, ecommerce platform ROKT has one too. In fact, it is now an official color…...

2+ day, 1+ hour ago   (472+ words) What if everyone's been misreading the “rise of personalization” in personal care? For years, brands have competed by giving consumers more choices: more products, more ingredients, more routines. But increasingly, consumers seem to want something else: fewer decisions. According to…...

8+ hour, 6+ min ago   (729+ words) I realized recently that I'm talking to more creatures, devices, AI, and machines in my life every day. It didn't used to be this way. Back when I first thought about the dog days of summer, I was a filmmaker…...

17+ hour, 28+ min ago   (263+ words) Universal Pictures' “The Odyssey” rocketed to another big weekend with $87 million in domestic revenues, according to estimates from Comscore. The second week of the Christopher Nolan-directed film claimed one of the strongest second weekends for an R-rated movie, with no…...

14+ hour, 28+ min ago   (248+ words) The FIFA World Cup finals match in which Spain beat Argentina 2-0 scored a record 66.4 million average viewers across all networks/streamers airing the event, according to Nielsen. For the North American-based event, Fox Television Network and its platforms averaged 42.5 million…...

8+ hour, 54+ min ago   (625+ words) Entertainment takes a permanent holiday with a new serial-killer police procedural premiering Monday on Hulu. It is called “Furious,” a title whose meaning is not made entirely clear in Episode One, which the TV Blog previewed on Friday. One thing…...

13+ hour, 59+ min ago   (80+ words) 07/27/2026 MediaPost Join for Free(you'll return to this article) Read the whole story at AdExchanger » OpenAI does not operate an ad network today, but some believe it is preparing to build one that will not operate in a traditional sense....

17+ hour ago   (256+ words) Smoothie King taps a fan favorite reality star for its latest ad effort featuring a summer combo with its latest protein-packed offering. The smoothie chain has teamed up with reality TV personality Lindsay Hubbard, known for her stint on Bravo's…...