1+ hour, 30+ min ago   (162+ words) Is Layla substantially more advanced that the ever-increasing number of other AI trip-planners out in the wild? Hiring additional tech talent will be a benefit of this deal regardless of whether the Layla platform exists as an independent entity a…...

1+ hour, 30+ min ago   (1131+ words) AI is pushing hotel discovery earlier in the traveler journey, forcing commercial leaders to rethink who owns visibility, how to measure success, and whether more budget should move upstream before demand reaches traditional booking channels. Brand awareness has always provided…...

18+ hour, 31+ min ago   (320+ words) Lex Haris is Skift's Managing Editor. Lex has been a news editor for more than 20 years and loves talking to reporters and editors about stories they’re excited about. He was previously Vice President of Editorial at CBS News and…...

21+ hour, 51+ min ago   (198+ words) Luxury pays Hyatt's bills, but the company needs its mid-market brands to fill in the map in smaller destinations that can't support full-service hotels. The catch: net rooms growth is proving slower than promised. Hyatt is doubling down on its…...

22+ hour, 59+ min ago   (170+ words) Demand pressures are expected to carrying over into 2027, but CEO John Chidsey says the company’s problems are largely "self-inflicted" and fixable. Norwegian Cruise Line reported better-than-expected profitability in the second quarter but said booking challenges are expected to continue into…...

1+ day, 1+ hour ago   (1711+ words) Start a startup inside a travel power struggle. Fourteen layers of advice from fourteen years of watching where the bodies are buried, from the founder of Skift. The best advice I can give a travel startup founder, fourteen years into…...

1+ day, 1+ hour ago   (286+ words) Most travel brands still price creators as influencers and budget them as a side experiment. That's getting expensive twice over: creators now spark the trip, hold the trust, and close the sale, and measuring that against reach alone misses where…...

2+ day, 9+ hour ago   (152+ words) Chinese demand for outbound travel continues to grow in 2026 despite war and diplomatic fallout. What's holding the market back now isn't hesitation, it's a shortage of flights. The biggest constraint on China’s outbound travel isn’t demand — it’s the availability of…...

2+ day, 12+ hour ago   (169+ words) The choice of a cities-and-operations operator to succeed a former White House press secretary on policy strategy signals that Airbnb could be reverting to a more of an aggressive regulatory ground game in the years ahead. Jay Carney, who has…...

2+ day, 19+ hour ago   (192+ words) Hilton said it wants to help owners facing squeezed margins, such as by cutting some fees. "We're spending a huge amount of time on this," says CEO Chris Nassetta. Hilton is cutting some of the fees its hotel owners pay,…...