6+ hour, 34+ min ago  (632+ words) Celebrity endorsements occupied a larger share of advertising during IPL 2026, with branded commercials featuring public personalities registering a notable increase over the previous season, according to a TAM Sports study of live match broadcasts. The analysis found that celebrity-endorsed advertisements…...

3+ hour, 47+ min ago  (317+ words) Mahindra Group chairman Anand Mahindra has revisited a tweet he posted in 2018 supporting Elon Musk, using it to reflect on the Tesla and Space X chief's journey to becoming the world's first trillionaire, according to a CNBC-TV18 report. Mahindra recalled…...

5+ hour, 2+ min ago  (413+ words) FIFA's introduction of mandatory hydration breaks at the 2026 World Cup is not just a player welfare measure'it is fast emerging as a significant new revenue stream, according to a report by The Wall Street Journal (WSJ). Unlike most sports, football…...

3+ hour, 50+ min ago  (267+ words) A 26-year-old entrepreneur behind social commerce platform Whop says he wants to change how people view work by helping more individuals turn their interests into sustainable sources of income. Steven Schwartz, co-founder and chief executive officer of Whop, told Fortune…...

3+ hour, 2+ min ago  (307+ words) More than 54 million people watched the opening FIFA World Cup 2026 matches involving hosts Canada, Mexico and the United States, according to FIFA. The largest audience came from the United States' opening match against Paraguay, which drew an average of 27. 5 million…...

7+ hour, 20+ min ago  (269+ words) Vijay Shekhar Sharma founded One97 Communications in 2000, which later launched Paytm in 2010 as a mobile wallet service. Over time, Paytm expanded into payments, banking, insurance, and wealth management, becoming one of India's most recognized fintech platforms. Also read: "The most famous…...

4+ hour, 26+ min ago  (481+ words) FIFA's decision to introduce mandatory hydration breaks at the 2026 World Cup has sparked significant backlash, with many fans accusing the governing body of turning the sport into a vehicle for advertising under the guise of player welfare, according to multiple…...

7+ hour, 31+ min ago  (453+ words) The ICC Women's T20 World Cup 2026 has registered its biggest-ever opening weekend, with attendance, viewership and digital engagement reaching record levels across the first three days of the tournament. A total of 44, 844 spectators attended matches in Birmingham, Manchester and Southampton during…...

4+ hour, 42+ min ago  (402+ words) Hyundai Motor India has rolled out a relatable and emotionally resonant Father's Day campaign that celebrates a familiar figure in Indian households'the father who never stops being a co-pilot. The campaign is built around a simple yet universal insight: fathers…...

5+ hour, 12+ min ago  (385+ words) Storyboard18 presents FAST FIVE We bring you top five news updates from the world of advertising, marketing, and business of brands. Finfluencer marketing gets RBI rulebook; creators say clarity will aid brand partnerships Telegram founder Pavel Durov says India's temporary ban…...